It has four doors, an SUV-like appearance, and exudes Ferrari from every angle.
This is the new Purosangue, the latest model from the iconic Cavallino Rampante brand, which with its launch, marks a significant shift in the history of sports cars.
The vehicle arrived in Puerto Rico last week and already has 18 owners, noted Carla Díaz, sales executive and brand ambassador for Ferrari Gómez Hermanos Kennedy in San Juan. Its starting price in the U.S. exceeds $400,000.
“”Ferrari has called this vehicle the ‘game changer’ of the brand because it’s the first time in history we’ve made a four-door vehicle. We had vehicles that could seat passengers, but none with four doors,”” Díaz recalled in an interview with El Nuevo Día.
In addition to its sophisticated exterior design and its four “”welcome doors”” that open in reverse, the true star of the Ferrari Purosangue is its 6.5-liter V12 engine, capable of producing 725 horsepower. “This makes it the most powerful in its class,” said Díaz.
For Ferrari, the launch of the new Purosangue is a game changer in the sports car segment. The model features a sophisticated design with standout lines at the front and rear.
Currently, Ferrari has sold 18 Purosangue models in Puerto Rico but expects that number to reach between 23 and 25.
“This engine is our icon among the engines Ferrari produces, so, marking a new chapter in the brand’s history, we wanted to introduce a model with the most important engine in our production line,”” she added.
Inside the vehicle, Ferrari introduced new technologies, including a passenger seat screen that controls navigation, air conditioning, and music, as well as tracking the vehicle’s speed on the road or track.
Meanwhile, the steering wheel features touch-sensitive buttons, allowing the driver to access information about the vehicle’s performance and entertainment functions.
The seats and doors are finished in leather made by the Italian furniture manufacturer Poltrona Frau. An innovative panoramic roof brightens or darkens the cabin depending on the driver’s needs.
The model reviewed by this newspaper is the top-of-the-line version of the Purosangue, with a cost exceeding $800,000. Its interior and exterior feature multiple carbon fiber details, enhancing its sporty appearance.
Through the Ferrari Tailor Made program, customers can personalize their vehicle with custom fabrics and finishes. According to Díaz, clients in Puerto Rico spend between $60,000 and $100,000 to integrate unique elements into their cars.
“Tailor Made is designed for customers who want to personalize their vehicle. To create a Tailor Made vehicle, the customer must be willing to spend a minimum of $100,000,” she pointed out.
Who is it designed for?
According to Ferrari’s sales executive, the Purosangue is designed for “authentic Ferrari enthusiasts.” That is, those who are already familiar with the brand or own Ferrari products.
Within this group, Ferrari targets families with children, people who play sports, or those who enjoy sharing their vehicle with friends.
“”It doesn’t matter if it’s a man or woman. What matters is that it’s a customer who will get the most out of their vehicle, who will enjoy it, who knows the brand and can stand proud of the car they have. It’s not just a sports car; it’s a car with Ferrari’s DNA, history, prestige, and elegance,”” Díaz explained.
She noted that someone ordering a Purosangue could receive their vehicle in up to a year and a half, as it’s an exclusive production.
Because of this, she said the brand prioritizes loyal customers while encouraging new ones to start with a basic or certified pre-owned vehicle from Ferrari’s lineup.
“It’s not that Ferrari forces you to buy a particular model to join the brand, but since we have waiting lists and our customers are loyal—because the first 10 or 12 spots are taken as soon as the model is announced—we want customers to get familiar with the brand’s models,” she detailed.
As this publication recently reported, Ferrari is leading sales growth among ultra-luxury brands in Puerto Rico.
According to data from the United Automobile Importers Group (GUIA), the Italian manufacturer has sold 26 models so far in 2023, representing an increase of 126% compared to the same period last year.
Díaz attributes this growth to greater economic capacity among its customers, the arrival of new models, and more unit allocations for the local market.
Proof of this, she stated, is the high demand for the Purosangue. “”Ferrari initially assigned me six cars, then we managed to get it up to 9, then 15, and we’ve reached 18. I hope to secure as many as possible, between 23 and 25 units.””
Díaz acknowledged that among Ferrari’s clients, there are American investors who have moved to Puerto Rico due to the former Act 20 and Act 22, now known as Act 60, but she assured that “they are still the minority.”
“The majority are Puerto Ricans—professionals, business owners, and doctors, between the ages of 40 and 60,” the executive noted.
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